The Senate race in Colorado is between Democrat Michael Bennett and Republican Ken Buck. Mr. Bennett has his own secret weapon, his wife Ms. Daggett. Ms. Daggett is winning votes for her husband by reaching out to the community and visiting local facilities such as the Underground Bar, a local gay bar. Although Michael Bennett is the incumbent in this race he is positioned as the outsider from the White House since the primary elections but has managed to overcome Mr. Buck's economic message with focusing on local issues. Local issues being gay men and women not turning out to vote. He and his wife are partnering in targeting small groups to win the election. Ms. Daggett is focusing on female voters, they understand and can relate to her. Some even want her to run for office.
It is great that Mr. Bennett is getting the support and help from his wife. She can represent her husband to women and to be honest they will more than likely take to a woman better than an a man because Ms. Daggett can relate with them. Targeting small groups may be beneficial but it is going to take a lot of small groups to win an election. The husband and wife team targeted a large chunk of the Democratic party which was smart to do.
We live in a very diverse country, made up of various interest groups. We Americans all have the privilege of voting who we want into office, therefore Ms. Daggett targeting the group of women and homosexuals is very beneficial to their campaign. The article shows that America is made up of many different types of people and it is important that they all are represented.
Small Efforts Add Up in Colorado Senate Race
This tactic is similar to Obama's tactic with Mrs. Obama reaching out to the women to gain support for the Democratic party.
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